First class was great and informative. Learned concise definition of health communications as surveillance, cultral transmission, mobilization and entertaining.
Key concepts on effective campaigns design was great. Articles were lenghty but well written, contained a great deal of useful information, overwhelming in applying models, if one is not familiar with them--but I guess that's individual. THe ppt was confusing and not sure which articles referring to since there were soooo many. Lectures should have included key concepts in articles, but the matrix was great in organizing how to approach a campaign design. I hope I do not have to approach the status quo in designing a media campaign--I think this the tragedy of our media. In reference to health, I don't feel it is necessary to use sex, and money--looks maybe in reference to health and nutrition but probably other approaches may be better. Also, ppt was confusing as to which article we are suppose to read. Anne
THe lecture on formative research was good though going over the concepts in more detail would have been great, as well as giving examples. I enjoyed reading the literature and would not mind doing formative research in the field of social marketing. THe matrix on conceptualizing situational analysis was very helpful in thinking and organizing my project, as well as keeping me focused.
Audience segmentation lab was great. Great to learn more about psychographics and behavior issues and would like to continue learning more and more and more. I truly enjoyed the presentations, very professional, reality-based and relevant. Well done.
THe "Hard to reach" statement and definitions in the article are sooooo true and set by society. Learned a great lesson doing audience segmentation when no one fit into my target audience and how embarrasing was it to find out they had more education than imagined and pretty presumptious of us to think people who live in National City as "Po' black people" I really had to improvise and save face. So true to think of alternatives to "hard to reach". Society definitely needs to regroup and rethink--it is counterproductive to negatively label people, enough to stifle anyone. The deficit thesis is a better approach and makes more sense--most people who are soooo busy trying to get an education are usually out of touch with the real world and miss most of what they need to know. If the need is there then the info is available ot anyone today. I've noticed that people who lack formal education usually are very informative from traditional media about health and what's going on. Now illiteracy is an issue--need to think on that one--the oral culture leaves me thinking. Bad attitudes toward exams can happen at any socio-economic or educational level. Formative research is the key. But society is still the culprit, as well as cultural traditions and eating habits. PSAs are usually a great way to reach everyone. The video on culture spies really an eye opener and the differences in teen attitudes toward market research.
Really helpful class on framing decisions and psychology of choice, especially helpful was the actual frame used as an exercise with our groups and using already existing segments--really got me thinking of what's important. The target behavior rules and keeping this message circular and how critical this is to the consumer. Pointers on keeping the message simple, & real, and make it appeal to emotions, fear, humor, testimony and test and retest are great guidelines. THe examples in the video were helpful is seeing what DOESN't work --good pointers/ and PRETEST and get feedback .
Dr. Lloyd's lecture was great and I took away a lot of useful, practical information that appears common sense when thinking of messages, but ofte we forget to think about the barriers of our target population. I liked her down to earth way of looking a problems realistically and out-of-the office attitudes to doing research. I especially enjoy talking to people, so formative research is somewhere I would like to go. Testing behaviors is also essential to generalize to a larger population. The second part of lecture on behavior change being a process was great also. There are so many aspects such social, political, economical, legal and spiritual issues to take into consideration. I especially valued designing messages based on determing the benefits, overcoming the barriers and changing behaviors for healthier lives--a powerful process. Really good pointers on easy messages being difficult to do. Determining the proper channels was interesting and learned some things-promotoras was a new concept but useful for certain cultures. Great points on funding projects and what limitation there are in the real world.
It's amazing how much we take for granted branding symbolism and that it is soo much a part of our lives we very take for granted. These symbols stay with us--at least personally I name brand daily when making choices. The ID of the company is also a keeper. ID and values are intertwined. Definitely will try to watch Reefer Madness. Need to remember that needs assessment is critical. Marketing myopia is a reality. Benefits of change are really important.
- Branding - Symbolism and Communications - Image - Constellation of Impressions - Positioning - Where You Live In Hearts And Minds - Brain/Ladder - Top Of Mind - Dr. Linda Lloyd's Take Away Messages
Media advocacy is alway a touchy subject for me since I feel so strongly against selling health behavior via sex, money and looks--I guess beauty is tided in with health and that definitely sells. But I hold my own, I don't think people seek out the negatives looking for sound health advice unless our society has become sooo debased. People are generally interested in what benefits them in the long term advertisers need to get their attention. It is truly a sad state of affairs for this country. When one looks at other cultures, breasts are not the main focus for men. We are all a product of the desensitization of the emotions and mind washed in mire of those who play on baser issues. Framing at system-level was a definite must to maintain in this data bank of useful, interesting, applicable information. Examples of campaigns were useful and good contast to big corps and policy makers who try to bring down the big guys. I really enjoyed the Kilbourne video and sooo much truth of our cultural climate. Trivilizing sex, women and all esle that goes along with is plays hazards with. Appreciate the extra advice on our project and finding our souls.
The presentations were a highly valuable insight into the importance of formative research. I personally did not realize the depth of understanding one achieves by doing so. I thought the groups did a great job in addressing the issues in their program and approaches. Moshe, great skills taught that can be applied to real-world situation. I am sure I'll using a lot of the skills learned in this class. I really enjoyed working on this project, demanding yes, but i think we took the extra mile to make, within professional boundaries, to do a really well thought out research project. I feel so much more condifent in handling real world projects. Missed part of class, do to obligation and not feeling well.
This course has been most valuable is learning real world skills that for once I feel are useful and practical to apply in various situations. I would love to do formative research and design media campaigns, as well as qualitative research on global health issues. You taught useful organizers on how to pull together a project and I feel I gained a great deal of confidence in applying all of these skills to a similar job. The group project was valuable, A LOT OFF WORK, but still a great learning experience. I would like to add that understanding the target audience was fun. Especially enjoyed the focus group, which was a lot of fun and a great way to learn about audience perceptions and ideas on campaign ideas.
11 comments:
First class was great and informative. Learned concise definition of health communications as surveillance, cultral transmission, mobilization and entertaining.
Key concepts on effective campaigns design was great. Articles were lenghty but well written, contained a great deal of useful information, overwhelming in applying models, if one is not familiar with them--but I guess that's individual. THe ppt was confusing and not sure which articles referring to since there were soooo many. Lectures should have included key concepts in articles, but the matrix was great in organizing how to approach a campaign design. I hope I do not have to approach the status quo in designing a media campaign--I think this the tragedy of our media. In reference to health, I don't feel it is necessary to use sex, and money--looks maybe in reference to health and nutrition but probably other approaches may be better. Also, ppt was confusing as to which article we are suppose to read. Anne
Ten People Invited:
Gene Archer
Roylee York
Joanne Axton
Valerie
Mystere
Mike
Brandon
working on the others, need their permission
THe lecture on formative research was good though going over the concepts in more detail would have been great, as well as giving examples. I enjoyed reading the literature and would not mind doing formative research in the field of social marketing. THe matrix on conceptualizing situational analysis was very helpful in thinking and organizing my project, as well as keeping me focused.
Audience segmentation lab was great. Great to learn more about psychographics and behavior issues and would like to continue learning more and more and more. I truly enjoyed the presentations, very professional, reality-based and relevant. Well done.
THe "Hard to reach" statement and definitions in the article are sooooo true and set by society. Learned a great lesson doing audience segmentation when no one fit into my target audience and how embarrasing was it to find out they had more education than imagined and pretty presumptious of us to think people who live in National City as "Po' black people" I really had to improvise and save face. So true to think of alternatives to "hard to reach". Society definitely needs to regroup and rethink--it is counterproductive to negatively label people, enough to stifle anyone. The deficit thesis is a better approach and makes more sense--most people who are soooo busy trying to get an education are usually out of touch with the real world and miss most of what they need to know. If the need is there then the info is available ot anyone today. I've noticed that people who lack formal education usually are very informative from traditional media about health and what's going on. Now illiteracy is an issue--need to think on that one--the oral culture leaves me thinking. Bad attitudes toward exams can happen at any socio-economic or educational level. Formative research is the key. But society is still the culprit, as well as cultural traditions and eating habits. PSAs are usually a great way to reach everyone. The video on culture spies really an eye opener and the differences in teen attitudes toward market research.
February 27, 2008 1:28 PM
Really helpful class on framing decisions and psychology of choice, especially helpful was the actual frame used as an exercise with our groups and using already existing segments--really got me thinking of what's important. The target behavior rules and keeping this message circular and how critical this is to the consumer. Pointers on keeping the message simple, & real, and make it appeal to emotions, fear, humor, testimony and test and retest are great guidelines. THe examples in the video were helpful is seeing what DOESN't work --good pointers/ and PRETEST and get feedback .
March 14, 2008 7:30 AM
Dr. Lloyd's lecture was great and I took away a lot of useful, practical information that appears common sense when thinking of messages, but ofte we forget to think about the barriers of our target population. I liked her down to earth way of looking a problems realistically and out-of-the office attitudes to doing research. I especially enjoy talking to people, so formative research is somewhere I would like to go. Testing behaviors is also essential to generalize to a larger population. The second part of lecture on behavior change being a process was great also. There are so many aspects such social, political, economical, legal and spiritual issues to take into consideration. I especially valued designing messages based on determing the benefits, overcoming the barriers and changing behaviors for healthier lives--a powerful process. Really good pointers on easy messages being difficult to do. Determining the proper channels was interesting and learned some things-promotoras was a new concept but useful for certain cultures. Great points on funding projects and what limitation there are in the real world.
It's amazing how much we take for granted branding symbolism and that it is soo much a part of our lives we very take for granted. These symbols stay with us--at least personally I name brand daily when making choices. The ID of the company is also a keeper. ID and values are intertwined. Definitely will try to watch Reefer Madness. Need to remember that needs assessment is critical. Marketing myopia is a reality. Benefits of change are really important.
- Branding - Symbolism and Communications
- Image - Constellation of Impressions
- Positioning - Where You Live In Hearts And Minds
- Brain/Ladder
- Top Of Mind
- Dr. Linda Lloyd's Take Away Messages
Media advocacy is alway a touchy subject for me since I feel so strongly against selling health behavior via sex, money and looks--I guess beauty is tided in with health and that definitely sells. But I hold my own, I don't think people seek out the negatives looking for sound health advice unless our society has become sooo debased. People are generally interested in what benefits them in the long term advertisers need to get their attention. It is truly a sad state of affairs for this country. When one looks at other cultures, breasts are not the main focus for men. We are all a product of the desensitization of the emotions and mind washed in mire of those who play on baser issues. Framing at system-level was a definite must to maintain in this data bank of useful, interesting, applicable information. Examples of campaigns were useful and good contast to big corps and policy makers who try to bring down the big guys. I really enjoyed the Kilbourne video and sooo much truth of our cultural climate. Trivilizing sex, women and all esle that goes along with is plays hazards with. Appreciate the extra advice on our project and finding our souls.
The presentations were a highly valuable insight into the importance of formative research. I personally did not realize the depth of understanding one achieves by doing so. I thought the groups did a great job in addressing the issues in their program and approaches. Moshe, great skills taught that can be applied to real-world situation. I am sure I'll using a lot of the skills learned in this class. I really enjoyed working on this project, demanding yes, but i think we took the extra mile to make, within professional boundaries, to do a really well thought out research project. I feel so much more condifent in handling real world projects. Missed part of class, do to obligation and not feeling well.
This course has been most valuable is learning real world skills that for once I feel are useful and practical to apply in various situations. I would love to do formative research and design media campaigns, as well as qualitative research on global health issues. You taught useful organizers on how to pull together a project and I feel I gained a great deal of confidence in applying all of these skills to a similar job. The group project was valuable, A LOT OFF WORK, but still a great learning experience. I would like to add that understanding the target audience was fun. Especially enjoyed the focus group, which was a lot of fun and a great way to learn about audience perceptions and ideas on campaign ideas.
May 8, 2008 6:46 PM
Post a Comment